Our approach
How we make commercial video
Sunlyte Productions makes broadcast-quality commercial video in weeks, not months. We keep crews lean, lock the plan before any camera rolls, and finish color, motion graphics, and sound in-house, so moving fast does not cost you the finish.
Three principles
What every project gets
01
Strategy first
Sign-off before the shoot
Every project starts with your business objective. We test the creative strategy against it, and your stakeholders sign off before production begins, so each shot serves the goal and not only the look.
02
Finished in-house
Color, motion graphics, and sound
Color grading, motion graphics, and sound design all happen in-house. Nothing is outsourced. We shoot on RED, ARRI, and Sony and Canon Cinema Line cameras, and the same team takes the project through to the master.
03
Speed as a discipline
2 to 3 weeks, broadcast quality
We deliver in 2 to 3 weeks. That speed comes from lean crews, tight scheduling, and post-production that stays under one roof, with no handoffs between vendors.
Our workflow
From brief to broadcast
Discovery and strategy
We turn your business objectives into a creative roadmap, using audience research and competitive analysis. Every later decision is checked against it, so the production never drifts from what the video is for.
Treatment and creative direction
We write a visual treatment, storyboard, and shot list from that strategy. You approve all of it before any camera rolls, while changes are still cheap to make.
Production
Lean, experienced crews and union-ready production partners around the world. Careful scheduling puts more of your budget on screen. We shoot on Sony and Canon Cinema Line, RED, and ARRI cameras.
Edit and assembly
A fast editorial turnaround, with the cut built around your campaign's key messages. One shoot produces every format you need: social, web, and broadcast.
Color grade and sound design
Color grading, motion graphics, and sound design are done in-house, with oversight through the mix and the master.
Delivery and QA
Quality-checked masters for each channel, a secure handoff through Frame.io, and analytics-ready metadata. Your campaign is ready to publish within 24 hours.
What clients say
What working with us is like
✓ Transparent process
“Beshoy kept us in the loop every single day via Frame.io. No surprises, no hidden changes. My CFO actually commented on how smooth the procurement process was.”
Director of Marketing, Finance Services
✓ Industry knowledge
“They understood our sustainability messaging from day one. No lengthy briefs needed—they knew the renewable energy space and what resonates with our audience.”
Chief Marketing Officer, Renewable Energy
✓ Responsive service
“I texted Beshoy with a revision request at 9 PM. He replied within the hour. This isn't just a production vendor—they feel like part of our internal team.”
Director of Brand, Beauty & Wellness
✓ Quality control
Quality-checked masters for every channel, with analytics-ready metadata, ready for your campaign within 24 hours.
Have a project in mind?
Tell us what the video needs to do and when it has to be live. We will show you how we would approach it.