Video Production Company in San Francisco

Sunlyte Productions produces commercial video in San Francisco and across the Bay Area: brand films, product launches, executive interviews, and social campaigns. Our Bay Area work runs from food and beverage brands like Matador SF to a Berkeley City Council campaign film, alongside interview productions featuring leaders in tech.

San Francisco brands sit next to the most media-literate audience in the country, and the work has to clear that bar. We keep crews small and senior (the person lighting your interview has also graded it), which is how the polish stays high while the timeline stays short.

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What We Produce

Product launch videos

For hardware and consumer products that live or die on launch day, like our launch film for Fellow's Aiden coffee maker.

Startup launch films

For founders with a fixed announcement date. Plan the founder explanation, product capture, edit, and delivery around the launch.

Executive & founder interviews

CEO-grade interview production; our credits include sit-downs with the chief executives of Apple, Rivian, and Boom Supersonic.

Commercial & brand films

The centerpiece film for your site and campaigns, shot and finished to a standard that survives Bay Area scrutiny.

Food & beverage content

Motion and stills from one production, so menus, social, and web all share the same appetite appeal.

Social campaigns

Vertical-first content planned into the shoot, cut for Reels and TikTok.

Selected Work

People Food

Create a promotional video and photo set presenting Matador SF's food and brand.

Introducing Aiden Precision Coffee Maker

A product launch video introducing the Fellow Aiden Precision Coffee Maker, presenting its precision brewing technology and design.

Cecilia Lunaparra 4 Berkeley City Council

Create a campaign video for Cecilia Lunaparra's run for Berkeley City Council.

Talking Tech with Apple CEO Tim Cook

An exclusive sit-down interview with Apple CEO Tim Cook, discussing technology, innovation, and the future of Apple.

How a San Francisco production runs with Sunlyte

Every project starts with a producer reply within two business hours, then a short call and a scoped proposal: deliverables, schedule, and a number. From there the work moves through the same six steps as every Sunlyte production: discovery and strategy, treatment and creative direction, production, edit and assembly, color grade and sound design, and delivery of QC-ready masters per channel through Frame.io.

Being based in the city changes the shape of a shoot day. There are no travel costs anywhere in the Bay Area, scouting is not a separate trip, and the crew already knows how the light behaves: fog over the western neighborhoods while the Mission sits in full sun is a scheduling fact here, not a surprise. Exteriors are weighted toward the reliable afternoon window, interiors are held as the contingency, and the shot list is ordered so a weather change reorders the day instead of ending it.

Why San Francisco brands choose a small senior crew

The Bay Area audience spends its working life around product films and launch videos, so generic production values get noticed and overclaiming gets punished. The work that lands here is specific: real rooms, real people, real product, finished carefully. That is what our Matador SF brand film, the Berkeley City Council campaign video, and the Fellow Aiden launch have in common, far more than any single style.

A small crew is how we keep that standard without agency bloat. Direction, cinematography, editing, and color grading stay under one roof, shot on Sony and Canon cinema cameras, RED, and ARRI, with grading, motion graphics, and sound design finished in-house. Every set is insured and permitted, union and non-union crews are available, and the people you meet on the scoping call are the people on set.

Common Questions

Do you shoot outside San Francisco?

Yes. The Bay Area broadly is home turf, and we produce nationwide for the right project. Multi-city campaigns run under one crew for consistency.

Can you handle both video and photography?

Yes, and on the same production. Our Matador SF engagement paired a brand film with a still set shot in the same light and palette, so every asset matches.

Do you handle San Francisco film permits?

Yes. Filming on city property or setting up substantial equipment in public generally runs through the San Francisco Film Commission, and the lead time is built into the schedule. Many commercial shoots avoid the question entirely by working on private property with the owner's permission (a restaurant, a gym, an office), which is usually the faster path when the location is not itself the point of the film.

How quickly can you deliver?

Our production model is built to deliver broadcast quality in weeks, not months. Social, web, and broadcast formats are cut from a single shoot, and final masters ship QC-ready per channel with analytics-ready metadata.

What's the first step?

Send a few sentences about the brand and what the video needs to do. A producer replies within two business hours with a useful response, not a questionnaire.