Resources
Insights & expertise
Practical guides from a working production company: what actually drives the cost of a commercial, what a colorist does to your footage, how to run an interview when the access window is fixed, and what shooting in San Francisco really involves.
Production Guides
What Drives the Cost of a Commercial Video
The honest breakdown of what makes a commercial video cost what it costs: crew, days, locations, post, and the choices that move the number most.
6 min read
How to Produce an Executive Interview
What it takes to produce a CEO or founder interview when the access window is fixed: preparation, room setup, and the failure modes worth engineering out.
6 min read
Planning One Shoot for Vertical and Horizontal
Cropping a horizontal master into a Reel is a compromise your audience can see. Here is how to plan a single shoot that delivers both formats natively.
5 min read
Plan Your SF Tech Week Event Content
Build an event content plan covering priority moments, audio, interviews, permissions, and delivery. Copy or download a reusable media brief.
8 min read
How to Repurpose Event Content for LinkedIn
Turn approved event footage into useful LinkedIn posts. Follow an illustrative two-week plan covering asset selection, context, captions, and review.
6 min read
How to Film an AI Product Demo People Can Follow
Plan an AI product demo video with readable screen capture, clear presenter context, sample data, and an edit that preserves what the product actually did.
7 min read
Craft
Working With Us
How to Prepare for a Commercial Video Shoot
What brands can do before shoot day to get a better film: decisions, access, approvals, and the small preparations that reliably raise the ceiling.
5 min read
Event Videographer, Camera Crew, or AV Team?
Compare event videographers, camera crews, and AV teams. See who should own room audio, screens, recording, editing, and approvals in your scope.
6 min read
Follow Up After Tech Week With Something Useful
Plan relevant Tech Week follow-up using approved clips, founder explanations, or product demos, with example messages and a practical next step.
5 min read
What Changes the Cost of Event Video Production?
Understand event video production cost drivers: coverage hours, overlapping rooms, audio, interviews, edit versions, and delivery deadlines.
6 min read
San Francisco
Producing Video in San Francisco
Permits, locations, light, and logistics for commercial video shoots in San Francisco and the wider Bay Area: what actually shapes a local production.
6 min read
Making Video for AI and Tech Startups in San Francisco
What changes when the product is software: launch films, founder interviews, technical audiences, and launch dates that do not move. Notes from our tech work.
5 min read
SF Tech Week 2026 Events to Shortlist by Goal
Explore SF Tech Week 2026 events by day, category, and goal, with source links, access notes, and practical advice for choosing your shortlist.
8 min read
SF Tech Week 2026 Events for Marketing and Brand Conversations
Compare SF Tech Week marketing, brand, and GTM events by format and purpose, with shared source details, access notes, and questions to bring.
6 min read
SF Tech Week 2026 Events for Creators and Media Teams
Compare creator partnerships, media conversations, and practical workshops during SF Tech Week 2026, with source details and access caveats.
6 min read
SF Tech Week 2026 Product Demos and Showcase Events
Choose between SF Tech Week product demos, showcases, and build sessions. Understand the formats, source details, admission notes, and limits.
6 min read