Barber Hood

About This Project

Barber Hood built its reputation chair by chair, and this production translated that reputation into content: two horizontal brand films, a vertical social campaign, and photography — a complete kit for a business whose customers find it through Instagram and search.

Local service brands need video that works in two places at once: long-form that sells the craft on the website, and vertical cuts that stop a thumb on social. This project delivered both from a single production.

Our Approach

The shoot covered real services on real clients — cuts, fades, and finishes — because barbering is a craft best sold by watching it happen. Coverage was planned for both aspect ratios from the start, so the vertical campaign is native, not cropped.

The finished set gives Barber Hood a consistent look across YouTube, Instagram Reels, and its own pages — one brand, every format.

The Instagram Reel embedded on this page ran as part of the social campaign, keeping the shop's feed supplied with content cut from the same production — a rhythm local businesses rarely get from one-off shoots.