The Tech Behind The Ball Drop

About This Project

Every New Year's Eve, the Times Square ball drop runs on engineering almost nobody sees. This NothingButTech production, hosted by Jacklyn Dallas, went inside that system: the technology and the people who make a sixty-second countdown, watched live around the world, work.

Access-driven stories like this one are unrepeatable: the shoot happens when the access happens. The film delivers a genuine behind-the-scenes look at an event most audiences only ever see from the outside.

For NothingButTech's audience of engineers and technology enthusiasts, the appeal is precise: how the crystal panels, the LEDs, the drive system, and the people running them come together on a deadline the whole world watches live.

Our Approach

Beshoy Saad was videographer, editor, and colorist. Documentary access means shooting decisively in found conditions: real locations, working environments, and available light handled with a run-and-gun kit that does not slow the story down.

The edit balances explanation with spectacle, and the grade unifies footage captured across very different environments into one coherent film.