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Zenerosity Equine Therapy • 2024 • Commercial / Brand Documentary

Zenerosity Equine Therapy

Credits

  • DP and ColoristBeshoy Saad
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Objective

Create an engaging promotional video for Zenerosity Equine Therapy to showcase their therapeutic services and healing approach.

About This Project

Zenerosity Equine Therapy offers something that is genuinely hard to explain in words: therapeutic work with horses. Their promotional video needed to carry the feeling of the practice — calm, patient, deliberate — to people researching equine-assisted therapy for themselves or a family member.

Sunlyte Productions approached this as a brand documentary rather than an advertisement. The four films delivered for this project let the practitioners and the setting speak, giving prospective clients an honest picture of what a session looks like before they ever make contact.

Our Approach

Beshoy Saad was director of photography and colorist. Working around animals means working on their schedule: coverage was built from unobtrusive setups and long takes, so the horses and clients stayed at ease and the footage stayed authentic.

The grade leans warm and natural — a healthcare brand's video has to feel trustworthy first and cinematic second, and the color treatment was built in that order.