Skip to content
Sunlyte Productions
← Back to Commercial

IBM • 2025 • Commercial / Interview

IBM interview and walkthrough

Before & After

Before Interview subject examining a circuit board by a window, before and after color grading
After Interview subject examining a circuit board by a window, before and after color grading
Before Interview subject in profile, smiling, with IBM's logo pattern behind him, before and after color grading
After Interview subject in profile, smiling, with IBM's logo pattern behind him, before and after color grading
Before Bearded interview subject in a blue sweater speaking, IBM's logo pattern behind him, before and after color grading
After Bearded interview subject in a blue sweater speaking, IBM's logo pattern behind him, before and after color grading
Before Close portrait of the bearded interview subject smiling, before and after color grading
After Close portrait of the bearded interview subject smiling, before and after color grading
Before Interview subject in profile speaking, wearing glasses and a corduroy jacket, before and after color grading
After Interview subject in profile speaking, wearing glasses and a corduroy jacket, before and after color grading

Credits

  • DP and ColoristBeshoy Saad
Start a Project

Objective

Capture an engaging interview presenting IBM's technology solutions and industry leadership.

About This Project

IBM is a long-established technology company, and an interview piece carrying its name has to meet an enterprise standard for both picture and sound. Sunlyte Productions produced this interview to present IBM's technology work and industry leadership in a format built for clarity.

Enterprise interview production is a discipline of its own: the subject's time is limited, the message is precise, and the finished film has to hold attention without visual gimmicks. This piece delivers the conversation cleanly, backed by a controlled grade that keeps the corporate look consistent.

Our Approach

Beshoy Saad was director of photography and colorist. The interview was lit and framed for a polished corporate register: separation from the background, comfortable eyelines, and coverage that gives the edit room to breathe.

Footage was captured in LOG and finished in the grade shown in the before/after comparison on this page, keeping IBM's on-screen presence consistent with the standard its brand sets everywhere else.