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IBM • 2025 • Commercial / Interview

IBM interview and walkthrough

Before & After

Before Professional interview video production for IBM technology company - before and after color grading transformation
After Professional interview video production for IBM technology company - before and after color grading transformation
Before Technology interview video production with advanced color grading and post-production expertise
After Technology interview video production with advanced color grading and post-production expertise
Before Corporate video production showcasing professional interview setup and color correction for IBM
After Corporate video production showcasing professional interview setup and color correction for IBM
Before Professional interview videography with color enhancement and cinematic lighting for technology brand
After Professional interview videography with color enhancement and cinematic lighting for technology brand
Before High-end interview video production featuring premium color grading and professional corporate cinematography
After High-end interview video production featuring premium color grading and professional corporate cinematography

Credits

  • DP and ColoristBeshoy Saad
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Objective

Capture an engaging interview showcasing IBM's innovative technology solutions and industry leadership.

About This Project

IBM is one of the most established technology companies in the world, and an interview piece carrying its name has to meet an enterprise standard for both picture and sound. Sunlyte Productions produced this interview to showcase IBM's technology work and industry leadership in a format built for clarity.

Enterprise interview production is a discipline of its own: the subject's time is limited, the message is precise, and the finished film has to hold attention without visual gimmicks. This piece delivers the conversation cleanly, backed by a controlled grade that keeps the corporate look consistent.

Our Approach

Beshoy Saad was director of photography and colorist. The interview was lit and framed for a premium corporate register — separation from the background, comfortable eyelines, and coverage that gives the edit room to breathe.

Footage was captured in LOG and finished in the grade shown in the before/after comparison on this page, keeping IBM's on-screen presence consistent with the standard its brand sets everywhere else.