Cecilia Lunaparra • 2024 • Commercial

Cecilia Lunaparra 4 Berkeley City Council

Aerial view of the UC Berkeley campus with the Campanile bell tower at its center

Student wearing headphones and using a laptop at a library table

Young woman walking down a Berkeley street lined with sidewalk art vendors

Two people talking outdoors, one holding a campaign flyer

Volunteer with a clipboard talking to a smiling voter on a city sidewalk

Smiling supporter holding a rolled campaign sign on a pedestrian bridge

Credits

Cam OP and ColoristBeshoy Saad
Director, Producer, and EditorDave Suchanek

Start a Project

Objective

Create a campaign video for Cecilia Lunaparra's run for Berkeley City Council.

About This Project

Political campaign video is persuasion under a deadline: Cecilia Lunaparra's run for Berkeley City Council needed a film that introduced the candidate, carried her platform, and moved voters, all inside a race's compressed timeline.

Sunlyte Productions produced the campaign video with a documentary sensibility, putting the candidate's own voice and presence at the center. The result is a piece built for the places campaigns actually reach voters: social feeds, community screenings, and the campaign site.

Our Approach

Dave Suchanek directed, produced, and edited; Beshoy Saad operated camera and handled the color grade. Campaign work rewards a small, fast crew: fewer people, more access, footage that feels like the community it was shot in.

The grade keeps the film honest and warm rather than glossy. A city council race is won on trust, and the visual language was chosen to match.

Berkeley voters are a discerning audience for media, and the film respects that: no stock footage, no manufactured drama, just the candidate, her community, and a clear case for her platform delivered in under the length of a commute.