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CrossFit Alinea • 2023 • Commercial / Brand Documentary

CrossFit Community

Coach talking with a member near the barbells during a class
Group of members doing overhead squats with PVC pipes
Member doing a hip-hinge stretch with a PVC bar
Close portrait of a member speaking during the interview
Member kneeling on the gym floor laughing after a workout, others training behind him
Coach helping a member up off the floor with a fist-bump grip
Member in a beanie smiling while stretching in a lunge position
Member with hands clasped resting between sets, gym rings visible behind him
Member lifting a loaded barbell overhead as others train in the background

Credits

  • Editor, Cam Op and ColoristBeshoy Saad
  • Second Camera and PhotographerMichael Sullivan
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Objective

Capture the energy and community of CrossFit Alinea's training.

About This Project

CrossFit Alinea's product is its community: the energy of a class in progress is the pitch. Sunlyte Productions shot a brand documentary capturing exactly that: three films and a ten-image still set built from real training sessions, not staged demonstrations.

For a gym, this content does the work a tour does: a prospective member can feel the room before walking into it. The films carry the intensity; the stills give the brand a library for social and web.

The three films split the story deliberately: the training experience, the coaching, and the community, so the gym can lead with a different message per channel while every piece still feels like the same brand.

Our Approach

Beshoy Saad edited, operated camera, and colored; Michael Sullivan shot second camera and photographed. Two cameras moving through live classes meant real moments covered from two angles: the raw material honest documentary work needs.

The edit keeps the pace of the training floor, and the grade holds the gym's actual atmosphere rather than flattening it into a generic fitness look.