Matador SF • 2023 • Commercial / Social Campaigns
People Food
Credits
- Editor, Cam Op and ColoristBeshoy Saad
- Second Camera and PhotographerMichael Sullivan
Objective
Create a promotional video and photo set presenting Matador SF's food and brand.
About This Project
Matador SF is a San Francisco food and beverage brand, and this production was built to make their offering look the way it tastes. The engagement covered a brand film and a five-image still set: a complete visual kit for menus, social, and the web.
Food work is commercial video production at its most unforgiving: appetite appeal is immediate or absent. The film and stills were produced together so every asset shares the same light, the same palette, and the same craving.
Our Approach
Beshoy Saad edited, operated camera, and graded; Michael Sullivan shot second camera and photographed the stills. Running motion and photo in one production kept the brand's whole asset library coherent: one look across every touchpoint.
The grade pushes warmth and texture (the qualities that make food read as fresh on screen) while keeping the brand's environment true to the actual room.
San Francisco's food scene is a competitive market to photograph for, and the bar for brand content there rises every year. This production was scoped so a single shoot day yielded a season's worth of usable assets for the brand's channels.